Statistically, social media has proven to be more effective in driving sales and conversion as compared to any other marketing channel. This might come as a surprise to many but it is quite apparent with the recent figures released.
Social media is much like a second home to people these days; albeit a virtual one. A large number of people share lots of personal stuff on social media. It has become the part of our lives. This is why there is a great opportunity to business to reach out to people using this channel. Here are some reasons why social media marketing is important for any business.
Social media helps effectively drive targeted and qualified traffic
Social media has a greater reach but it is still less intrusive form of advertising as compared to the others. The algorithms of social media sites are created to make sure that the users can see the things of their interest on priority. So, in a way, instead of you reaching out to the potential clients, they reach out to you. This is great because it helps you get the qualified traffic instead of random one.
Helps your SEO efforts too
One of the biggest advantages of using social media marketing is that it helps drive traffic to your website. SEO aims at increasing the traffic to your website too. However, search engines treat those sites better that already have traffic. So, when you use social media marketing, the traffic to your site increases. This in turn improves your search engine ranking. This further increases the web site traffic.
Helps you build relationship There is absolutely no doubt that social media marketing is one of the best ways to build long lasting relationship and trust with people. Search engines serve the utilitarian purpose well but there is no emotional element involved. On the other hand, social media is the people's virtual home. Here they share their photos, moments, check-ins, and a lot more. Establishing an emotional connect with people is possible over social media. Relationships and trust are built when there is the emotional element.
User engagement is possible
Social media allows you the platform to interact with the users and potential customers on a regular basis. User engagement plays a very important role in building and also generating the positive word of mouth. The more you are able to engage the users the higher are the chances they will speak good about your business.