Mobile Marketing and How does it Work.?

Mobile and smartphones must no longer be considered as the tools of the future for marketing; the truth is that this is the ear of smartphones and mobiles. Mobile marketing, thus, cannot be the afterthought of your strategies; it should be one of the cornerstones of your marketing and promotion campaign. Nearly 80 percent of the people who use internet are using smartphones today. The businesses that have yet not integrated mobile marketing to their marketing strategies are already being left behind.


What Exactly is Mobile Marketing?

In the simplest words, mobile marketing is all about the promotions and adverts that are displayed on the screens of the mobile devices. However, mobiles are not limited to the tablets or smartphones; they have gone beyond. The mobile concept encompasses a wide range of devices including smart watches, smart car displays, and even screens on the modern refrigerators. Since all these devices are capable of connecting to the internet, there are more opportunities for the businesses to reach out to their potential customers. Leveraging on this prevalent and yet rapidly evolving marketing channel is important to stay in competition.

How Does It Work?

Mobile marketing works in a number of ways depending upon the targeting device and the communication channel chosen. It is important to design an all-inclusive mobile marketing strategy that brings all the marketing channels and devices under one umbrella. Mobile devices such as tablets, smartphones, and smart watches are to taken into account while devising the marketing plans. The delivery should be designed and customized depending upon the channel such as apps, social media, blogs, and websites.

Here are the primary components of mobile marketing trends these days:

  • Video Ads : Watching videos on the mobile devices is quite commonplace these days. Thus, it is wise to create effective video content to appeal to the potential customers.
  • Native ads : non-intrusive and natural flow of promotion has a subtle yet effective and long-lasting impact on the minds of the users.
  • eWallets : Offering deals and discounts for using eWallets or Mobile Pay is one of the most effective promotional strategies that has worked for a number of brands around the world.
  • Mobile apps : Mobile apps are an extremely effective way to communicate and interact with the existing as well as potential customers.
  • Text & Messaging : Text messaging is quite an old promotional method that continues to be effective in spite of the rise of several other channels around it.