Internet has changed the face of marketing and promotion; there is no denial at all. However, the all the traditional modes of promotion are not outdated yet. In fact, some of them continue to remain effective even today. TV and Radio both are still pretty popular and hence one of the best channels for promotion. Lots of people still play radio in their homes and especially while driving around. The businesses that tap on the potential of radio can gain edge over the competition. Here are some of the benefits of radio advertising.
People who listen to the radio regularly often tend to develop an emotional relationship with their favourite channels. This is why anything playing on that station appeals to them very well. Also, most of the people listen to the radio while they are alone, such as when driving or jogging. Therefore, there is closer contact with the listener through radio as compared to any other medium.
Radio is a very powerful channel for promotions, especially for the small and local businesses. The local radio channels are meant for those people who want to stay up to date with the local events and news. The regional businesses thus have a great opportunity to connect to the locals and appeal to them more effectively. The spot radio promotions have grown considerably in the last few years.
Radio advertising costs are much lower when compared to the other channels of promotion. Reaching out to the same target audience using print, press, or television advertising can cost you many times more. While the costs varies depending upon the region where the advertisement is being played and the channel chosen for it, radio still remains to be one of the most cost-effective mediums.
One of the best things about radio is that it is available almost everywhere. Much like the smartphones, we can get access to our favourite radio stations wherever we want to. In fact, even the smartphones today have a feature of FM tuning. This means that you can use your mobile phone as a radio player.
Another great thing about radio advertising is that the local channels already have a fair understanding of the demographics. Hence, they are able to provide invaluable inputs during the creation of the radio promotion campaigns. Some of them have their own advertising department.